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There are many types of tools for keyword research. Some important tool is Wordtracker, Keyword Discovery, Google Adwords etc. Most people use Google Adwords - it is much faster and can be used free of charge.

Actually, it does not have any rules. Many paid tools available on the market, which is very easy to select correct keyword. Since we do not use those paid tools, so we should know the basic procedure of keyword research.

1. Brainstorming (Think about any subject): First you decide, would you compete with the world or with your country or with your region? For example: If you have a furniture store in only one district, then your keyword might be "Dhaka (Your District Name) Furniture". But if you have an organization like "Amazon" then your keyword might be "Online product". For proper keyword selection that you can do more, you may ask your target customer, sales people, friend and relatives what keyword they use to find your product. It may be that you're thinking of technical terms, it may not meet with them. You can visit more Online forum/blog site to find good keyword. You can visit on your competitors website to take ideas what he is doing or what keyword they are using. Then write your idea in a paper. 

2. Divide your existing keyword: According to your keyword or service to create more than one keyword set. At the time on this step may not be possible to complete the right way. Because as long as you're not doing keyword research, you can't understand any of the search terms.  

3. Do Research: For keyword researching, you can use keyword research tools. Choose a keyword for any category. Or if you have a website, enter your desired url link in google keyword research tools.
4. Compile Or Collect Keyword: From keyword research tools create an export spreadsheet. As you like, you can re-categorize your existing keyword.

5. Remove Keyword: You can eliminate non-relevant phrases from a spreadsheet. Remove "low" search count keyword.

6. Determine Competitiveness: Here you will decide that would you like to compete with little bit or too much. Per phrase has a different competitiveness. If you are running to the back of highly competitive phrase that's difficult for you. So select that keyword which helps you to get huge visitor, but there will be less competition.
According to the competitiveness 3 types of phrase:

         ** Highly Competitive.
         ** Fairly Competitive.
         ** Non-Competitive.

7. Select Correct Keyword: Once you have completed these steps, you can easily choose your keyword. When you will select the keyword, please following the topics...

         ** Number of Searches.
         ** Relevancy to your Website.
         ** Competitiveness Level.

Thanks Everybody to read this tutorial.